Formulated with hyaluronic acid for hydration, You'll need a setting spray for long-lasting results. Here is what she thought. Heres how it went. What does it have that Il Makiage doesn't? Its just my skin but a little bit (er, a lot) better, which is exactly what I want when Im doing a full foundation look like this. The compact is weighted so feels luxy and it was a bonus having a mirror, too. More than 225,000 customers have rated the 36 foundation on the website with a 4.5-star review, which is no small feat, so we wanted to see that all the hype was about. I'll see you guys in my next video! Its not too much out of the gate that its hard to blend or feels thick or heavy, but I can build it up to be exactly the type of coverage that I want. The dream. added to . ilmakiage.com 35.00 SHOP NOW Not many powder highlighters can deliver the dewy, almost wet-look gleam that this one does. At the moment, Il Makiage is only available on the official site (the brand only relaunched in 2018 and came to the U.K. in 2020). If you head to the IL MAKIAGE website you can, of course, shop by category: mascara, eye shadows, blushers or bronzers or instead, shop by 'talent'. ', 'This gave a really love sheer wash of colour on my face and crucially it didn't disturb any of my make-up underneath, it looks super shimmery, but actually once it's on the skin it's really subtle. Il Makiage has a foundation quiz that helps you find the right base makeup shade for your skin tone. . The business, which is as much of a tech company as it is a beauty and wellness company, is seeking to disrupt a market long dominated by legacy retailers by replacing the in-store experience with product recommendations driven by artificial intelligence and data. Its the Goldilocks of foundations. I'd go as far to say that the concealer is our favourite Il Makiage product. He pointed to Oddity's token offering as further evidence the company could soon have a public stock ticker. The company, which is best known for its Il Makiage foundation, looks like it could be preparing for an IPO, experts said. Its actually bonkers how well this matches me. While this product has fewer shades than the Woke Up Like This Foundation, there are still 30 shades to choose from. The overall quality of the foundation and the packaging make the price well worth it. And, is it really worth the hype?!!! Phoera Foundation Makeup Full Coverage Liquid Long Lasting Shade Base Brighten . This way, you scroll through a whole host of influencers showcasing make-up looks before choosing one you like you're then presented with all the products used to create that look. This amount is subject to change until you make payment. Available in blue, black or brown, the Icon High Volume & Intense mascara is just one of Il Makiage's three mascaras. Sign up for our newsletter to get honest reviews on . After finding our shade, 040, we waited excitedly for it to arrive before using it as we would normally apply our usual foundation. They give us 14 days for returning products (it's counted from the day we receive the products). Sign up for our weekly newsletter for exclusive content straight to your inboxincluding the Trader Joe's articles you don't want to miss! Find many great new & used options and get the best deals for IL MAKIAGE Woke Up Like This 020 Flawless Base Foundation at the best online prices at eBay! I was incredibly excited to put it to the test throughout an entire workday. Black Card Lift Curl & Lengthen MascaraUK: 25 - buy hereUS: $26 - buy here, Pros: Bendy brush, not clumpy, long lash effect. This amount includes applicable customs duties, taxes, brokerage and other fees. Born This Way Matte Foundation ($40, 1fl oz.) If so, you'll be wanting to know about IL MAKIAGE, the latest cosmetic has officially landed in the UK and is set to change the way we shop. IL MAKIAGE uses a unique PowerMatch algorithm which utilises machine learning functions to precisely match complexion products. The F*CK I'm Flawless concealer might be our favourite Il Makiage product we've tested, providing the perfect base for foundation. GLAMOUR deputy beauty editor tried it twice, once in natural daylight with no makeup on and was recommended N4.75 (a beige with neutral undertones for light skin, it looks as though it has more pink in the base than the Il Makiage foundation) which matched her skin with no tidelines whatsoever. 6d 22h left (Thu, 08:40 AM) or Best Offer +$5.85 shipping Sponsored il makiage foundation Brand New $38.00 savace-3 (2) 100% or Best Offer +$5.85 shipping Sponsored IL MAKIAGE is a consumer-tech company which builds and scales digital-first brands to disrupt the offline-dominated beauty industry. Read more: Best vegan foundations for every skin type. Its buildable and truly does blend into my skin like nothing else Ive ever tried. Last year was one of the slowest years in the IPO market in over a decade after interest rates surged, but that freeze is beginning to thaw and more and more companies are seeing mid-to-late 2023 as a "viable listing timeline," said Kennedy. Ok so, I found it to be quite thick which meant it got clumpy the first time because I applied to much, despite the brush having thin bristles. Shade #40-Welcome to the After Party: a full-coverage, long-wear foundation that instantly transforms your skin into a flawless, airbrushed masterpiece with just one drop. About the brand: Il Makiage blends beauty and technology with online shade matching and a Try Before You Buy guarantee for its range of trend-inspired products. Please refresh the page or navigate to another page on the site to be automatically logged in, Please refresh your browser to be logged in, 12 best foundations for mature skin that hydrate, moisturise and brighten your complexion, 10 best BB creams that give glowy, lightweight coverage, 10 best red lipsticks that are long wearing and don't smudge. For the price, you're getting one fluid ounce of product. For only $28, you can purchase a 7mL tube of this effective concealer. We want to hear from you. Giving you a thick matte, this one's for an elegantly long-lasting pout an ideal evening out companion. I love it! Enter for a chance to win so you can prioritize youday in and day out. But I rarely can find that natural finish I love in a foundation without having to do a little mixing and matching. 25 best non-alcoholic dupes for beer, wine and gin, 'I tried an oral sex-inspired clit stimulator'. I usually wear makeup three to four days a week. I can spot gimmicks and marketing tactics, and I have a strong eye for what products I actually want to try and what is just a blip on my radar. Over lockdown, our skin has massively changed, from a lack of vitamin D, stress from living in a pandemic and constantly wearing masks which have caused breakouts on top of hormonal acne. Both came in lovely matte cases with branded engraving as a sleek touch. It gave me a dewy feel without too much of a dewy lookto my liking. Full-coverage foundation with all-day, breathable, comfortable wear We independently research, test, review, and recommend the best Start your Independent Premium subscription today. Part of Il Makiage's Black Card range, the Lift Curl & Lengthen mascara is ideal for avoiding clumpy mishaps and achieving full lashes. All of Il Makiage's products are packaged beautifully in sturdy, sleek and shiny boxes. But the beauty range doesn't just stop at complexion. I got an ad for this foundation basically daily, and while it looked like it worked decently well, the price and the fact that it claimed to be a full-coverage product kept me from trying it. il makiage has been a brand that has been intriguing me for months and months now! Due to all of this, my preference for foundation is ever-changing. It blew my mind. You can try before you buy by visiting here, which means you can select three of Il Makiage's products to test at home and just pay for shipping. The Woke Up Like This foundation more than met our expectations, providing us with one of the best matches for our skin tone we've ever had. RAW NO FILTER VIDEO!!! When I dont want too much, I can apply this right to where I need coverage (like my acne scars on my chin) with my fingers, and it blends right into my skin without covering my entire face with makeup. Disclaimer: Makeupland employs artificial intelligence, public knowledge, scientific researches, colour science and crowdsourcing to find the perfect shade match for your skin tone. Il Makiage Woke Up Like This Flawless Base Foundation is a hydrating, lightweight, must-try product. I also tested this foundation on a hot day in my apartment with less-than-stellar A/C, and it didnt melt off even when I was sweating up a storm. Were disappointed to say it was too dark for our fair skin tone that has lots of redness, blemishes and an oily T-zone. Available in different shades of brown, pink, red, nude and purple, the Dirty Talk lipstick from Il Makiage is one of its newest. 40 - 30ml. Considering I spend my workday looking at beauty products on a computer screen, Im not that susceptible to makeup marketing. A powerful, streak-free foundation that smoothes and evens the skin with an advanced, innovative formula for a flawless, uniform natural matte finish. Il Makiage Foundation Review | Shade 75 Exchanged for Shade 40 | Cruelty-free Beauty Feel Great Beauty 26K views 2 years ago IL MAKIAGE WOKE UP LIKE THIS FOUNDATION | Dry Skin Review. This foundation is available in 50 shades, and the shade-finder on their website was a really helpful tool for me to find my exact shade. After completing the (very detailed) colour-match quiz online, I was really excited to see which shade out of the 50 available would arrive. The Woke Up Like This Flawless Base Foundation is worth the hype. Its a costly mistake, setting you back nearly 40 if you get the wrong shade. Born This Way Matte Foundation ($40, 1fl oz.) In some ways, Oddity's brands are reminiscent of the buzzy hair care line Olaplex, a technology-driven beauty company that had rapid growth at the time of its IPO only to see its stock plummet after it failed to reverse plunging sales. This item will be sent through the Global Shipping Programme and includes international tracking. The finish looks just like my skin when it has a little bit of moisturizer on it. This shade seems very light to me so I'm trying to blend this out with a full face of make up. If you buy something through our links, we may earn an affiliate commission, at no cost to you. This isnt as expensive as other favorite foundations of mine (looking at you, Armani Luminous Silk), but this is definitely up there. Then it goes to its suppliers, which also serve the legacy beauty community. This party trick instantly covers everything you wanna hide, without sinking into the pores, caking, shifting, fading or feeling heavy like your typical full-coverage foundation. Instantly, powerful pigments conceal blemishes, uneven texture and discoloration leaving skin super smooth and flawless with a natural-matte finish. "And, yes, that's great for your lotion but can you build a whole beauty brand off of this one thing that's the centerpiece of your first product?". A digitally native, purely DTC company, the retailer underscores that 40% of its workers are technologists and no one on staff come from the beauty and wellness industry. You can pay $5 to try a full bottle of the foundation for 14 days, and then keep it for $44 or send it back. All Rights Reserved. New Videos are uploaded weekly on Wednesday. Rather than trawling through a list of shade names and trying to figure out which one will match yours from swatches on a models arm, theres a series of questions. It definitely feels like a luxe brand before even trying anything. Lauren wearing Il Makiage's Woke Up Like This Flawless Base Foundation in shade 40. 'I have large, troublesome pores on my nose which can be tricksy to cover because no amount of concealer can hide them. Get this delivered to your inbox, and more info about our products and services. What's Included: Built-in, doe foot applicator. About the brand: Based in New York, Il Makiage creates high-quality beauty products for makeup maximalists. Oddity says it's ready for the challenge and thinking even bigger. I was worried that I hadn't answered every question with the correct answer but the most accurate colour ever came through the post it was seriously the most suited foundation to our skin tone I've ever tried. Dermatologically tested I have tried many foundations in my day and it takes quite a bit to impress me, especially something with a higher price tag from a brand Ive never tried before. Oh, the journey of my skin. Fenty Beauty Pro Filt'r Hydrating Longwear Foundation: This foundation is formulated for a hydrating, matte finish with its grapeseed oil and hyaluronic acid pairing. The powders are pigment packed and were a dream to blend thanks to their smooth buttery texture. Foundation Makeup | IL MAKIAGE Not in love? She needs help choosing, she needs recommendations.". Yes, but it's worth reading the small print. Maybe Ill use a matte foundation and add a glowy primer and a good highlighter on top, or Ill use a radiant foundation with my favorite setting powder. Oddity, the beauty and wellness platform that built Il Makiage and Spoiled Child, says it is profitable. As the PowerMatch algorithm sent us one slightly lighter than our foundation we were unsure at first, however, it worked wonders on lightening my eye bags, covering up my spots and it's fab for contouring. Natural-matte finish looks like your skin, but better Hi Everyone! Hypnotize Fill & Fix Brow ShaperUK: 21 - buy hereUS: $25 - buy here, Pros: Easy to use, gives you thicker and darker brows, Cons: Bit clumpy after using it for a while. I hope you liked this video. Dirty TalkUK: 24 - buy hereUS: $26 - buy here. In fact, the foundation is so popular, it's amassed over 90,000 reviews: the single most-reviewed beauty product online in the US. There is a flip side: you may not get long-lasting results without a setting spray if you have oily skin. If you're after those trending soap brows with a natural-looking darker tint, then this is definitely the product for you to try out. Promising buildable, medium to full coverage with a natural-looking matte finish, you wont find it in any store. Advanced formula controls oil and shine, while soft-focus powders minimize pores and blur fine lines. "It's not that she wants to go to the store, it's that she needs help. For reference, Im wearing shade 110, and currently, my best match is LOreals Infallible Pro Matte in Sun Beige or Fenty in 290. Sweat and humidity proof Oddity the direct-to-consumer beauty and wellness platform known for its ubiquitous Il Makiage social media ads is making money and growing in an environment that's increasingly risky for purely digital retailers. Instagram: JalisamariahBusiness Inquiries: prettyfacenation1@gmail.comLink to il makiage's website: https://www.ilmakiage.comAddress: IL MAKIAGE HQ, 110 Greene St, New York, NY 10012Triniti J ASMR inspired part of this foundation routine to help me attempt to blend out this foundation. As soon as you land on the Il Makiage website, it directs you to its "power match" quiz to determine your shade from the 50 available in its 'woke up like this" foundation. Having tested out two eyeshadow palettes, two mascaras, the concealer, brushes, foundation and two lipsticks, I can confidently say you can rely on anything from Il Makiage to be long-lasting and good quality. I prefer a gel-like foundation that is neither too liquid-y nor too thick, and this hits it out of the park on the texture front. Oddity, which is home to the Il Makiage makeup line, the Spoiled Child skin and hair care brand, and a third brand that's in the works, declined to say whether it's planning to go public but did reveal some of its financial metrics with CNBC. After completing my look, I experimented and decided to go without applying a setting spray. What's more, it plans to use these same tools to build numerous new brands in the future. She spent more than 16 years with the Wall Street giant, most recently as its head of consumer and consumer-technology equity capital markets in the U.S. Something went wrong. #ilmakiage #foundation #ilmakiageconcealer*Watch in HDHi Guys, This is my second attempt at trying the IL Makiage Foundation. "Oddity is not one we had been tracking," he said. But Il Makiage made a name for themselves with this foundation, and I can see why. Applying IL MAKIAGE WOKE UP LIKE THIS foundation! We earn a commission for products purchased through some links in this article. Gluten-free & alcohol free At $45, I wasnt ready to throw my money at something Id never seen someone I trust try before and I pretty much only wore dewy, medium-coverage products for years, which made this an immediate no in my book for a long time. "If it did not work, we would have tons of returns, no repeats, and the economic model would fall upside down," said Drucker Mann. Personally, one bottle stretched over three months and I used it often. What does it have that Il Makiage doesn't? This has definitely earned a permanent place in my make-up bag. I can almost always expect a minor breakout to leave dark marks behind. Its not flat or matte by any means, but it definitely doesnt look shiny either. Instead, its created a detailed "power match" online quiz to find your foundation shade, from the 50 available, claiming to deliver 90 per cent accuracy. Sign up for free newsletters and get more CNBC delivered to your inbox. It has the perfect consistency for methick enough to provide adequate coverage but not heavy enough to make my face look cakey. Full-coverage foundations, concealers, and lip and eye . Not only was it so well matched, it gives you a really clear, matte complexion, entirely evening out any blemishes with a hydrating base that lasts all day long. However, for it's price point, there are cheaper products that work just as well. Got a confidential news tip? i can't wait to finally try it out products used:rare beauty p. The PowerMatch algorithm includes data from 700 different skin-tone combinations. Ive also worn it mixed with a moisturizer, and it gives it a more radiant finish. Il Makiage F*ck I'm Flawless Multi-use Perfecting ConcealerUK: 24 - buy hereUS: $31 - buy here, Pros: Accurate colour match, easy application, covers blemishes and dark circles. Aside from the shine, our skin looked flawless from the second we applied it to when we removed it at the end of the day. It also sat well under powder bronzer, cream blusher and liquid highlighter and is easy to blend other products into. Well, my foundation preferences have changed quite a bit and one of the most effective forms of marketing (a celebrity Im obsessed with talking about it in a YouTube video, only second to TikTok) finally convinced me. However, we wouldnt put it solely down to the quiz. Don't forget to like and subscribe. I took the shade match quiz and. You can find out more about our use, change your default settings, and withdraw your consent at any time with effect for the future by visiting Cookies Settings, which can also be found in the footer of the site. How can I adapt my weights routine for big boobs? $7.97 Expedited (1-3 day) Shipping on all orders. . I hope you guys enjoy watching and leave me your feedback on if you were matched with the correct color. Get it wrong and its a costly error thats difficult to remedy once youve already tried the product. Id consider myself a medium skin tone with an olive undertone, and this shade definitely delivers. Is the technology worth the hype? Il Makiage Color Boss Squad eyeshadow paletteUK: 38 - buy hereUS: $42 - buy here, Pros: Good pigment, durable, long-lasting, beautiful colours. 30 ML/ 1 FL OZ, Shop All Electronics Cameras, Photo & Video, Shop All Electronics Cell Phones & Accessories, Shop All Electronics Computers, Laptops & Parts, Shop All Electronics Tablets & Accessories, Shop All Electronics Video Games & Consoles, Shop All Electronics VR, AR & Accessories. Even when Im wearing nothing on my face, I can swipe this across my cheek in a line, and in a second, it blends in and you cant even tell. *this is NOT a sponsored video Everyone seems to have tried it out, so I decided it was my turn to see if the Il Makiage Woke Up Like This Foundation lives up to its expectations. Useful. We tried the Il Makiage foundation to see if its worth the hype. IL Makiage After Party Foundation Shade #40 IL MAKIAGE $25 $45 Size OS This item is sold Like and save for later Shade #40-Welcome to the After Party: a full-coverage, long-wear foundation that instantly transforms your skin into a flawless, airbrushed masterpiece with just one drop. Oddity is seeking to disrupt the legacy beauty and wellness market by replacing the in-store experience with product recommendations driven by artificial intelligence and data. WH Beauty Editor Perdita Nouril had a play with the products. Get your order as described or receive your money back. Il Makiage Foundation Review | Shade 75 Exchanged for Shade 40 | Cruelty-free Beauty Feel Great Beauty 64 subscribers Subscribe Share 27K views 2 years ago I tried Il Makiage Woke Up. Just when I was convinced there may not be a foundation that meets all my requirements, I came across the Il Makiage Woke Up Like This Foundation. Wed describe this as a modern matte, keeping a shiny T-zone at bay without looking chalky or flat. Later that year, it announced the offering of a so-called security token, which would convert into a share of stock in an eventual IPO at a 20% discount to the opening price. Get the answers to all of the most important questions in our Il Makiage review. Il Makiage claims this foundation has buildable medium-to-full coverage with an ultra-lightweight feel and seamless blend (which sounded impossible to me, TBH). "We're actually going a layer deeper into specific product attributes that will matter to the customer.". Il Makiage I Woke Up Like This Foundation UK: 36 - buy hereUS: $45 - buy here, Pros: Durable, really accurate colour-match (thanks to the quiz), smooth finish. fantastic service. Instead of creating products that customers would need to try in a store, Oddity uses data and AI to make tailored product recommendations for clients. Im talking daily videos and photos on every platform practically calling my name to try a product. According to board-certified dermatologist Dr. Shereene Idriss, hyaluronic acid is a sugar derivative that holds on to water. I think right now we're cementing those winners," Drucker Mann said. The Il Makiage foundation. "The PowerMatch algorithm utilizes machine learning to precisely match a consumer's foundation with more than 90 percent accuracy, without ever seeing their face," brand reps tell us. If you have dry skin use a good moisturizer or skin oil. In my experience, they tend to last longer than dewy finishes. You can trust our independent reviews. In his work at Renaissance Capital, Kennedy tracks every initial filing for the firm's clients. Though I was skeptical about its accuracy, it matched me perfectly. Data is a real-time snapshot *Data is delayed at least 15 minutes. Arriving in gorgeous, Il Makiage-branded palettes, I was so excited to test out the brand's beautiful eyeshadow quads. As for the packaging, it has the hallmark of a luxury product with a glass-like bottle that comes housed in a box usually seen for perfume bottles. I tried this foundation with a dense brush, a sponge, and my fingers, and my favorite way to apply is definitely a brush if I want a medium-to-full coverage look. Later, in January 2022, Oddity brought in $130 million from investors such as Franklin Templeton and Fidelity Management, at a $1.5 billion valuation. It doesnt feel thick or heavy on my face at all, but it has some weight to it when Im applying, which allows it to have a good amount of coverage. You get a little more bang for your bucks. As someone whose skin is often dry and tight after applying mattifying foundations, Il Makiage's hyaluronic acid-infused formula caught my attention. "And, in my view, for Oddity, we are really creating the next generation, one of the most important consumer companies truly of our lifetime.". A small amount goes such a long way and it's just the ideal cover-up and contour tool. As stated above, Im always looking for a natural finish that mimics my actual skin, and this foundation does just that. Free gift: 01:02How to take a skin quiz and purchase items: 01:24Medium Cover Shade #35: 03:47No Filter Primer: 05:40Medium Cover Shade #40: 06:31Full Cover Shade #55: 08:39Hints for color and current brand foundations that I'm using: 10:58 The company insists the algorithm works and says it gets the shade right more than 90% of the time. (Spoiler alert: I am TRULY OBSESSED.). Cementing those winners, '' he said it mixed with a natural-matte looks! The concealer is our favourite Il Makiage 's products are packaged beautifully in,... Child, says it is profitable reviews on for hydration, you wont find it in any store used often! 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