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I do the job but did not know the meaning. Black hat SEO carries substantial risks. black hat SEO (search engine optimization) A SEO technique used by Web designers to overload keywords onto a Web page so that search engines will read the page as being relevant in a Web search. Thank you once again. SEO are of two branches and they are On-page and off-page seo. It's not just you - Amazon is a fiercely competitive place for a brand to sell products. Black hat link building tactics are techniques used to drive traffic to a website by exploiting website loopholes, enabling a site to rank higher than it should through " organic " search means. In the marketing and search engine optimization sense, “white hat” techniques are those that are legit, aboveboard, ethical and honest, while “black hat” techniques are also known as dirty tricks, using techniques that are typically banned or prohibited by vendors or service providers. on page seo techniques 2017, seo meaning, seo techniques, types of seo marketing, types of seo tools, types of white hat seo, use different types of seo, what is SEO Blog In this video we will discuss types and methods of search engine optimization. These days, Black Hat SEO can have the effect of pushing your content into a black hole of the internet, effectively making it non-existent.

Nowadays, generating high search rankings is much more challenging than the past. Though if you get caught doing some very nefarious SEO tactics (e.g., hacking), then you could face legal issues.There is no governing body who determines what lies within ethical SEO practice.It’s purely a general consensus among SEO professionals based on the guidelines given by the closest organizations we have to a governing body.The only rules we have to go on in SEO are the ones given to us by the search engines.Search engines get to decide what conditions must be met to feature on it.The algorithms used by the major search engines have been developed over the years to combat obvious and unhelpful manipulation of the search results.They are there to catch websites that go against the spirit of the ranking systems.The search engines determine what is fair play and what is illicit behavior.Google is well known for having quite clear webmaster guidelines that are used by SEO professionals to identify what could land a website in hot water if discovered.In these guidelines, we see mention of activity like “cloaking”, “doorway pages”, and “scraped content”.Penguin, Panda and Payday all included measures to lessen the presence of websites in the SERPs that don’t follow the guidelines.The core difference between black hat and white hat SEO is whether you are working in the spirit of the search engines’ guidelines.There may be nuances to the guidelines that you find unclear, but are you working to meet the guidelines or get around them?As with a lot of SEO, there are differing opinions on what gray hat SEO is.Take the first page of Google’s results on “what is gray hat SEO” and you’ll see articles with a mixture of definitions, broadly falling into the categories of:Gray hat SEO is neither black hat nor white hat, but something in the middle.Either transitioning between the two, or a mixture of the two.Not something that you would willingly inform Google you are doing.Not something you should automatically be penalized for.It’s not necessarily a bad practice, but it is being done with the intention to get ahead in the rankings.Essentially, the use of white, black, and gray hat terminology is arbitrary.What it arguably does do is help keep SEO practitioners in check when they are working on websites that they don’t own.Black hat techniques, ones that deliberately go against the search engine guidelines, carry risks.As such, websites that go against the guidelines could be penalized by an outright, or partial ban from the search engine.You may cause a business to lose its largest source of income if it can no longer be found through its main organic source.In the absence of a governing body, clients of SEO pros do not have much to go off, except:What are some activities you could place in the black, white, and gray hat categories?“Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.”Creating content of value to users with the goal of educating, informing or delighting them.Just so happens that the content is so good that other sites want to link to it as a resource.Private blog networks (PBNs), adding your website link to any blog comment you can, and paying for links.Creating content purely for the sake of gaining links could be considered against Google’s guidelines by the definition given above.However, if that content is really relevant and valuable to visitors to the site, is it really against the spirit of the guidelines?
Google has always strongly recommended that webmasters should release original, fresh, Click for source as well as interesting material. white hat SEO-- to know why it's far better for you and all web designers. Like all hackers, black hat hackers usually have extensive knowledge about breaking into computer networks and bypassing security protocols.

These include spam and many other practices for which a website may get a Google penalty, which results in removal from the index or decrease in visibility. It contains just enough keywords to drive visitors to the page but doesn’t really add much value.The page would be just as useful to the visitor without the text but ranks better with it. What Is Black Hat Seo? Reactions: Edunoddy. If you are determined to play by the rules you might sacrifice the high rankings in some instances.Gray hat techniques have the risk of being penalized in the future.If the activity you are carrying out is borderline against the guidelines then you don’t know when the search engine might tighten the algorithms to crack down on it.Black hat techniques might be effective in the short-term.But if they are discovered quickly by the search engines, then the effects might be short-lived.Investing time and money into building a private blog network that gets discovered and the links demoted might be a waste.White hat techniques have a greater chance of standing the test of time.If the search engine guidelines are in place to help promote quality on the internet, then it is unlikely that the definition of quality would change substantially enough for something that was once considered in-line with the guidelines to suddenly be outside of them.Gray hat techniques might fall under more scrutiny from the search engines over time which could reduce their effectiveness.If you use your existing work to help win new clients or secure the next promotion, your methodology is critical.Talking about your PBN scheme is not going to win you your next search award.It’s also likely to make risk-averse clients very nervous.Most employers, if they know much about SEO, will be unwilling to take a risk on someone who brags openly about their success with content farms.White hat SEO techniques, used successfully, show great skill.Playing by the search engine rulebooks can be a slower, more frustrating process than black hat SEO.If you are successful without cutting corners then it is something to definitely shout about.Gray hat SEO, in truth, will form a large part of any SEO campaign. There are also two types of SEO and they are White hat-seo and black hat-seo, we are not going to talk about branches (off page and on page seo) here – that is a talk for another day, we will be discussing extensively on white hat seo and black hat seo.
The opposite of these practices is Black Hat SEO, i.e.

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